Create Valuable Content
How To Promote Your Local Business, Part 4
In our previous post, we went over the impact social media can have and how important it is to share content to your audience multiple times per day. The obvious question after that is what content should be shared? If you don’t have content on your website already, such as relevant articles and blog posts, now is the time to start writing.
Consistent high-quality content is one of the most effective forms of inbound marketing available today. Not only does quality content work directly with social media, content also appears in search engines so when people search for information in your area, they land on your website. With quality information that is relevant to your reader, your brand gains trust and your website begins to convert those readers into leads and customers. Here’s what you need to know about creating compelling content that helps your readers and your business:
Content Must Be For Your Audience
If you own a removals company, the type of content you should create needs to be related to your business so that it attracts the correct type of audience—you wouldn’t want to create guides on how to groom puppies just because it may be popular. In other guides online you may see a lot of talk about creating high traffic content. If you are creating content that drives a lot of traffic but the type of people visiting your site are not your target audience, all of that traffic is useless.
No matter what your business is, you need to create compelling videos, articles, eBooks, and other content that your customers are willing to read and search for. Even if you are writing for a lower traffic keyword, a high converting article with low traffic is going to be more effective for sales than a piece of content that generates a lot of traffic with no conversions at all.
Written For People, Not Search Engines
Another mistake that many business owners make when trying to get their business online is focusing too much on search engine optimisation. While SEO is very important for your success, solely creating content that appeals to search engines like Google or Yahoo is going to hurt your bottom line. Why? Because Google doesn’t buy your product; people do.
By creating engaging, quality content on your website that attracts actual readers, your audience will share your content, convert to leads, and ultimately provide much more value than trying to fill an article full of keywords that appeals to no one but machines.
Content Must Be Actually Useful
No matter what type of content you are creating, whether it is a video for your YouTube page, an imagine gallery for Instagram, a guide for Pinterest, or a blog post with an infographic for your website, the key is creating useful information.
When someone lands on your website, they are most likely looking to answer a question. That may be how to get rid of old furniture after moving to a new home, or the best place to recycle used bottles. Whatever the case is, when users are searching online, they are looking for solutions to problems that they have.
By providing useful solutions, you are giving the prospect what they want. Happy prospects increase social scores, convert to leads, and build brand authority. If there is one bottom line to this entire series, it is to create useful content that your readers actually want to read and learn from.
Creating Content Is Not Always Going To Be Easy
From setting up a plan, creating compelling post titles, generating videos, writing tweets, and making blog posts, there is a lot of work that goes into providing valuable client that your audience will react to. In the end, consistent quality content will pay off and will remain as one of the most effective inbound marketing techniques available to businesses everywhere.
With that said, some owners simply don’t have time to create content or they need a little help getting things set up in the first place. If you are a business owner trying to set yourself apart from you competition online but don’t know where to start, let us help. Call us on 0845 467 5659 for a free consultation.
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More in this series
- Part 5 - Monitor Your Marketing
- Part 6 - Have A Great Website
- Part 4 - Create Valuable Content
- Part 3 - Use Social Media
- Part 2 - Get Your Website Listed
- Part 1 - Learn Your Audience