Why You Need a Mobile Website For Your Local Business
and why you probably don't need an app.
A lot of local businesses still have websites that aren't optimised for mobile and tablet devices. This means that their website won't display correctly when they get a visitor using a mobile or tablet device. The visitor might find the site hard to use, it might be impossible to access all the information - and all statistics show that this is increasingly likely to lose you a sale.
Google is beginning to penalise sites that don't have a mobile compatible design, this means that if your site isn't mobile-ready, it will start to fall lower and lower in Google's rankings. As this happens, you'll get fewer visitors to your site.
This alone would be reason enough to make sure that your site is mobile-compatible - but if your site is still stuck in 2010, the news gets worse..
61% of mobile users are more likely to contact a local business with a mobile site
According to research last year, from BrightLocal, 61% of users are more likely to get in touch with a local business that has a mobile site. How many people currently contact you through your website? Imagine that same number again are put off by your lack of a mobile website - and yet more are not even seeing your site, because it is falling lower in Google's rankings. How many potential customers are you driving away because of this?
If you do get your site to be properly mobile optimised, and appearing in local searches (with the help of some local SEO - search engine optimisation) though, the statistics are incredibly positive. 78 percent of local mobile searches result in offline purchases - and 18% of those within a day. This is much higher conversion rate than we are used to seeing from people searching on the desktop.
78 percent of local mobile searches result in offline purchases - and 18% of those within a day.
As of writing, these statistics are roughly a year old. At the time, another common statistic that was thrown around was that "up to" 50% of local searches are made on mobile devices. This number has been steadily rising, and I am seeing as high as 80% of visitors coming from mobile devices and tablets on my sites. It's obvious, to me at least, that mobile optimisation and marketing is becoming more and more important - and especially for local businesses.
If you'd like to find out if your site is mobile compatible use the form at the side of this page (or after the article, if you're on mobile). If you want help to make your site mobile compatible, or need some mobile SEO to get more traffic to your site, then please give me a call or an e-mail, and I'd be happy to help.
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