How many pages should my website have?

When first planning and building a new website, one of the first things people always want to discuss is how many pages the website should have. When you go to the pages of many web design companies, you will often see options listed with different numbers of pages for small, medium and large businesses - with the larger businesses having more pages.

I'm going to explain to you why this isn't normally a sensible approach to take, and which are the questions we should be asking instead.

What is my site's purpose?

This should always be one of the first questions that your new web designer asks you (or one of the first questions you ask yourself). The purpose behind the site is usually one of three things:

  • Generate leads
  • Sell your products and services
  • Establish your authority in your industry

There is a good article on that talks about a website's purpose. It's a few years old, but still entirely relevant.

The purpose of your website will define entirely the type of content you want to have on your website, and in turn, this will define how many pages you will need to have.

What is the business type?

The type of business will also massively define the type and depth of content that you use on your website. Here are two companies that are probably familiar to most Stafford folk:

  • Alstom, a large international manufacturer.
  • Narvana, a local (highly recommended!) indian restaurant.

These two businesses are very different, their websites serve different purposes and as such the content that they need will be very different.

Alstom's website is seeking to establish their authority in their industry as a large manufacturer. It has a lot of in-depth technical details about their products, and a lot of industry news.

Narvana's website is, roughly speaking, trying to generate leads. They will want to optimise the website for people searching for "indian restaurant in Stafford", and they will want to provide the basic information for people to get in touch.

It's also important to note that people looking for heavy duty electrical equipment are probably going to want different types of information than people looking for a tasty biryani.

The basics

Aside from the main content of your site - which will depend entirely on your business type and website purpose - there are some pages and features that EVERY business website should have. These are:

  • Home Page This page should say a little bit about your business, and give a good overview of the products and services you offer.
  • Products / Services page There should be a page with a list of your products and services - and more than likely you should have a page with each of them for more details.
  • Contact page A page that shows where you are, and how people can get in touch with you. Basic details like a phone number and email should be included on every page.

Other considerations

The main thing to take into account when deciding on the number of pages / amount of content for a website is the website's purpose, and what is going to be useful or desirable to show to your visitors. The other main consideration is SEO. A lot of people ask me whether having more or less content is better for their SEO efforts.

For the answer to this, you will probably need to do a little research. The optimal amount of content will vary from niche to niche, and you should do a little investigation into what your competitors are doing before deciding on a strategy.

If you need any help or advice deciding on the content for your website, give me a call, I'd be more than happy to talk through it with you.

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